Twitter announcement today that he started testing “Notes”, a way to write and post long-form content on the social media platform. The official announcement comes a day after TechCrunch announced that the feature would be launching soon.
A small group of writers in the US, Canada, Ghana and the UK now have access to Notes as part of the initial testing phase. Twitter says the Notes can be read on and off Twitter by people in most countries. Users who are part of the test phase will have access to a new “Write” tab, where they can write and access all their notes. These users will also have a new “Notes” tab in their profile that contains their published work to make it easy for their followers to find their long-form content.
With the new feature, users will be able to create articles using rich formatting and uploaded media, which can then be tweeted and shared with followers upon posting. Users will have the ability to embed photos, videos, GIFs, and tweets in their notes. Like tweets, notes will have their own link and can be tweeted, retweeted, DMed, liked, and bookmarked.
Twitter Notes have the potential to change the way some people use Twitter to share their thoughts and deeper insights. The new feature could be especially useful for users who rarely post article-length content and don’t want to have to create and maintain their own blog or website. It’s also worth noting that the feature marks one of Twitter’s biggest changes since doubling the character count from 140 to 280 characters.
The new feature will solve situations where it can be difficult to follow threads by allowing users to put all the text in a note. Notes will also address the situation where users had to post screenshots of their Notes app in order to tweet a lot of text.
The introduction of Twitter Notes may pose some competition to long-running blogging platforms, like WordPress or Medium, the latter coincidentally developed by Twitter co-founder Evan Williams. If Twitter decides to integrate newsletters into Notes, the feature could potentially compete with popular platforms like Substack.
Twitter also announced today the launch of a new Twitter Write team that focuses on building tools for readers. The company is merging its newsletter subscriptions into Twitter Write, which is now the brand it uses to encompass its long-running writing efforts, including notes and newsletters. The Write team will focus on improving the Twitter experience for writers. The social media giant notes that its definition of writers includes journalists, bloggers, newsletter editors, comedians, content creators, social media community managers, poets, screenwriters and more.