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Updated 8 Steps to Create Powerful Inbound Marketing Content

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Your business needs some inbound marketing love, but you don’t know where to start? Here are 8 simple steps to creating powerful inbound marketing content for your business.

1) Content is king

The goal of an inbound marketing campaign is to get your readers to find you, learn about the services you offer, and buy from you. For these steps to take place, you need to provide informative and useful content. If your content doesn’t provide value to your readers, you’ve just wasted their time and yours, and they may not visit your page again in the future.


2) Track everything

You want to know who visits your website, how long they stay there, and what pages they visit. Are you getting more traffic from paid or organic searches? Once you have this information, you can tailor your content to meet the needs of your visitors in a more targeted way. Use Google Analytics, Webmaster Tools, and Bing Analytics to help track websites and keywords.

3) Go where your target market is

Do your research and make sure you have a presence wherever your target audience hangs out. If you’re trying to sell to business-minded professionals, make sure you’re on Linkedin. If you’re trying to reach teenagers, try Snapchat. If you don’t know how to start using Snapchat, read Adweek’s article featuring strategies from Taco Bell and Karmaloop. Be creative and engaging, but do it in a way your audience will appreciate.

4) Don’t be too “salesy”

While you want your followers to know about your products and/or services, you don’t want to overwhelm them with a sales pitch in every post or blog entry. Remember that these people visit your page because they like you or because you have something to say. Sure, you can mention your products occasionally, but make sure you provide useful or entertaining information.

5) Be responsive

Inbound marketing gives you the opportunity to engage directly with your subscribers. They can comment on your blog, like your Facebook page or retweet your tweets. Recognize your followers and be responsive because Orlando social media allows you to build relationships you need to nurture. Take care of your people and they will take care of you.

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6) Don’t reinvent the SEO wheel

When doing your research, find trends that have resonated with your audience. What keywords are they looking for? What are your competitors doing with their meta descriptions and title tags? Don’t hesitate to get information from your competitors, but always create original content.

7) Try multiple platforms

There is no step-by-step guide that will work for everyone. You must be ready to experiment with different platforms and different ideas. You can write blogs or whitepapers, create videos and tutorials, record podcasts, or a number of other options. Inbound marketing can be extremely profitable, so be prepared to take a risk. It’s mostly going to cost you time, but the rewards can be substantial for your bottom line.

8) Call to action

Ultimately, you want people to see or read your content, so don’t be afraid to ask your followers to share. If they found it useful, maybe someone in their network will too. If you want to promote a free e-book, ask the reader to download it. Who knows, your content may go viral just because you asked a few people to share it.

These are just a few tips to get you started with inbound marketing. If you want to learn more about improving your inbound marketing strategy in Orlando, call us at 321.236.BUZZ or visit our Digital Marketing Orlando website.

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