You simply cannot outperform your competition when it comes to SEO without building quality backlinks, especially when working in a very competitive niche. Big brands hire link builders and spend tens of thousands of dollars to get high quality backlinks that help them rank.
There is nothing wrong with that, but what if I told you that there is another way to get those quality backlinks without burning your pockets.
Yes, you guessed it! This is where link-worthy content comes in. You are creating content that acts like a magnet and naturally attracts backlinks.
Here are two key reasons that make link-worthy content an absolute winner:
- First and foremost important, you don’t have to pay and spend unnecessary time to get your brand featured with a backlink.
- Once your “link worthy piece of content” starts to rank, you can just sit back and relax. No outreach is needed because people will naturally relate to your content.
Therefore, a link-worthy content strategy helps your site attract more organic traffic, backlinks, and build good credibility in the eyes of Google. It also places you as an authority figure in your industry.
Now for the hard part:
How to get the most out of your link-worthy content
First of all, it is very important to understand why people will give you a backlink for nothing. The answer is in your content. So, here are the types of content that can get you tons of backlinks:
1) A detailed guide or tutorial with practical tips
Solving a particular problem holistically with practical tips catches the attention of writers and content editors. You can create a guide or tutorial that meets a specific need or requirement in your industry. In order to increase the chances of getting backlinks, practical advice should be included.
2) An in-depth case study
An insightful case study that highlights a particular brand’s journey in the industry is always interesting and sparks a lot of curiosity in readers. If you can include data and statistics it becomes more valuable and deserves a link.
3) A fascinating infographic
Visuals get more attention and writers still like to include infographics in their blogs. So, if you create an infographic or visual representation of data, there will be a high chance of getting a backlink. Backlinks aside, infographics are often shared on social media platforms which can help you gain some social media traction.
4) A survey with insightful statistics
Statistics are always compelling and add an element of authority to any piece of content. Surveys with interesting statistics and data are a good way to delve into the industry’s psyche, and it can work like magic for your site.
5) Ranking or list with a full comparison
Lists with proper ranking help people choose a particular service or product. If you create a list that compares or lists all the major players in the industry with critical data, it will be well received.
6) Reports that summarize the trending topics
Stay on top of the news by following industry specific blogs and social media groups. If you come across a trending topic, you can summarize it in your blog post while including some data that might prove useful to readers.
Mark presence on Google
For any given article, it is important from an SEO perspective as well as a reader’s perspective to insert at least 2-3 high authority outbound links. If your content adds value to readers, your link may be one of those outbound links. And that’s all you need.
Google search is the only way content writers find great articles. Therefore, you need to make your presence on at least the first page of the SERPs anyway. This is where you can be with those content creators who are on the hunt for quality and resourceful articles.
It means you have to do strong optimizations on the page with thorough keyword research for your link-worthy content page.
Remember that you are trying to rank without backlinks to begin with, so focus on keywords that have very low keyword difficulty, ideally around 10-20.
Here are some smart ways to target keywords to rank you initially without backlinks:
- Go for low difficulty, high volume keywords
- Targeting long tail keywords
- Understand LSI Keywords (Latent Semantic Indexing) in your content
- Provide enough internal links with your target keyword as anchor text
Conduct a focused awareness campaign
Here I am not talking about sending hundreds of emails en masse or doing cold email awareness. You will only contact websites that have recently published an article related to your resource.
Now you must be asking yourself “How do we get a list of these sites?” “
You just need to use the correct Google search operator. Open Google search and type – intitle: “your main keyword”
For example: If you published an article that contained a statistical analysis on “cart abandonment”, your search should be “intitle: cart abandonment”.
Now click on “tools” located on the right side of the search bar and change the period from “anytime” to “last month” (see screenshots).
There you go, you will get a full list of articles published within a month and having your main keyword in their title.
This way, you will make sure that all the leads are working in your niche and are actively posting the content. And on top of everything, your resource will fit naturally into their recently published article. It becomes very easy for them to connect with you.
And after? Roll up your sleeves, choose any decent backlink awareness template and start reaching out.
The conversion game
There are many benefits to this link-worthy content strategy as you will not only get tons of backlinks but a significant amount of traffic to your website as well. Now if you look at the reality on the ground – traffic and backlinks won’t generate any activity unless and until the traffic comes to your landing page with a high conversion rate, which it doesn’t. here.
You can insert relevant CTAs between paragraphs, but you still won’t get a good conversion rate due to the “informative” search intent. People come to your web page for information or to learn something, not to buy something.
The best thing you can do here is to pass the link juice to one of your relevant landing pages via an internal link. And don’t forget to use your target keyword or a variation of it as an anchor.
This helps you transfer authority to that landing page and possibly help that page rank.
For example: if your business sells cold calling software and has a landing page on the same, you can create a tutorial on “cold calling tips” and pass the link juice to the landing page cold calling software.
Backlinks, SEO, and content marketing go hand in hand. Sooner or later, Google will reward quality content that is organized in the right way. This link-worthy content creation strategy can provide a lucrative return on your investment in the long run. This will help your SEO efforts because you will be generating links from high authority websites which will ultimately help you in your domain authority metrics.