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YouTube and KFF team up to deliver health equity content

Photo: Luis Alvarez/Getty Images

YouTube and the Kaiser Family Foundation are joining forces on a new program for nonprofits, with a focus on creating educational videos about inequalities in health care, including behavioral health and maternal care .

The Tackling Health Equity through Information Quality, or THE-IQ, program brings together the work of three organizations that serve underrepresented or underresourced communities to make their voices and perspectives heard on YouTube.

As part of THE-IQ, KFF will work with the Loveland Foundation, the National Birth Equity Collaborative and the Satcher Health Leadership Institute to conceptualize and produce a series of videos that examine health equity through the lens of focus areas of the three organizations: mental health, maternal health, health and access to care.

Production will take place this month, with videos slated for release in November.


KFF’s social impact team leads creative strategy, content development and media placement, trying to provide accessible facts and dispel misinformation about various health issues facing underserved communities. .

Leveraging its experience in using video to scale health communication messages, KFF will provide hands-on production coordination for organizations participating in THE-IQ. The organization will also provide access to its in-house experts for policy analysis, polling, and social impact media campaigns to help each organization develop a unique voice on YouTube.

Each organization will create videos on specific areas of interest and specialization. The Loveland Foundation will focus on mental health access for Black women and girls, while the Satcher Health Leadership Institute will focus on the root causes, or upstream determinants and fundamental drivers, of inequities in health, including data challenges and opportunities. And the goal of the National Birth Equity Collaborative is tied to improving health outcomes for Black people who give birth.

On its official blog, YouTube said it wants to focus on information as a social determinant of health.

“Equitable access to high-quality information empowers people to make informed decisions about their own health – and that’s something we want to provide outside of the limited opportunities doctors have with people in the room. review,” the company wrote.


Health equity has also been a central concern of government health officials. At the HIMSS22 annual conference in Orlando, Fla., in March, Chiquita Brooks-LaSure, administrator of the Centers for Medicare and Medicaid Services, said data sharing is key to fairness because it’s needed to understand the “gaps in the system”.

Technology can help implement six pillars, she said, namely: addressing health disparities, building on the Affordable Care Act, engaging partners and communities served, boosting innovation to address health system challenges and promote value-based care, protect program sustainability, and foster a positive work environment and workforce.

Twitter: @JELagasse
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